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Vernissage
Friday 28th April 2023, at 4pm Chr. Michelsen Institute, 5th Floor, Jekteviksbakken 31 . I am pleased to present my first painting exhibition, on the theme of the Subjective Experience of “Nature”. Anthropomorphic art questions human narrative in the definition of … Continue reading
PhD presentation
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PhD in Social Sciences, EHESS “The transposition of a « good governance » model: which impact within public administration? A comparative and anthropological perspective in Rwanda and Burundi“ Thesis Director: Giorgio Blundo Date of presentation: October 2017 [su_button url=”http://www.guillaumenicaise.com/PhD_presentation/” style=”glass” background=”#d9d7d1″ color=”#000000″ wide=”yes” … Continue reading
Syllabus
The Syllabus entails a short introductory note about the lecture’s objectives and it summarizes lectures’ content and documents’ references. Most of the readings can be dowloaded in the following posts.
Case study
The Case study is a practical exercise in line with the lecture given in class. It has to be submitted by the 2nd of December 2013. It is mandatory to complete it.
Introduction: What is a brand and what is branding?
Content: This lecture is an introduction to the course and the principles of branding and brand management. It intents is to give a definition of the key terms related to brand and branding (marleting mix, brand, branding, storytelling,etc.) and to … Continue reading
Storytelling in branding management
Content: Storytelling has become a strategic priority for direct and indirect brand marketing initiatives. This lecture focuses on the art of writing brand stories, showing that, from old times to contemporary marketing techniques, not so much has changed. The lecture … Continue reading
Ethics and branding
Content: The use of brand-based marketing campaigns has come under intense scrutiny over the past 10 years for its power to facilitate deception and emotional manipulation. This lecture intents to explain why and how anti-brand activism developed and its impact … Continue reading
The internationalization of brands
Content: The internationalization of a brand is a key step for a company willing to export its products abroad.This lecture describes adaptive marketing, the encounter between global brand and local cultures a well as the consequences of this internationalization for … Continue reading
Brand equity
Content: Brand equity refers to brand strength and brand value. A basic premise of brand equity is that the power of a brand lies in the minds of consumers and what they have experienced and learned about the brand over … Continue reading
Brand architecture
Content: Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there … Continue reading
Building a corporate social responsibility image
Content: The concept of corporate social responsability (CSR) has become a key strategic activity for many companies today. It is based on the concepts of social auditing, tranparency and corporate accountability. This lectures analyze the impact of CSR for companies … Continue reading
Social media branding
Content: Consumer behaviors have evolved with the venue of social networks, forums, social media and online videogames. Social media branding is now part of many branding strategies, modifying the relationship between brands and consumers, shortening the distance between them and … Continue reading
Graphic design in branding
Content: This lecture introduces the basics of graphic design: its evolution, its design process and legal issues regarding its protection. It also presents the basics of web design (Skeuomorphic Web Design and Flat Design) and logo design. Related documents:
Tools for marketing and branding
Content: This chapter focuses on the main tool for marketing and branding: marketing mix, BCG charts, SWOT analysis, benchmarking, market researcn and the creation of a branding strategy. Related documents:
The importance of consumer perception and behavior in branding
Content: Understanding consumer perception is crucial to determine a branding strategy. The lecture will focus on Social, Cultural, Personal and Psychological factors influencing consumer perception, as well as consumer behavior during purchase (rational choice and emotional factor) and memorization. Related … Continue reading
Case study: Nokia in India
Content: The Nokia case is relevant to understand the marketing mix and branding strategy the company used to become and stay the leader in a large market as India.A short presentation should be given by one or several students. The … Continue reading
Case study: Coca-Cola
Content: The Coca Cola case is important to undertand how a woldwide company succeeded to boost its sales through the use of corporate social responsability, brand beliefs and brand behavior. Related documents:
Case study: L’Oreal
Content: The L’Oreal case study is useful to undertand the portfolio brand strategy, the interest of multicultarism as a managing style and adaptive marketing. Related documents:
Syllabus
The Syllabus entails a short introductory note about the lecture’s objectives and it summarizes lectures’ content and documents’ references. Most of the readings can be dowloaded in the following posts.
Introduction to International Political Relations
Content: This lecture introduces students to a general framework for understanding international politics, that is to say the study of human organization at its highest and most complex level. The main purpose of this lecture is to introduce students to … Continue reading
Realism, Neo-Liberalism, Constructivism and Post-Marxism
Content: This lecture describes the main school of thoughts to explain how world politics work and which tenets shape its most visible outcomes, such as war, international crises, and revolutions. At the end of the 5 hours lecture, students should be … Continue reading
The Role and Evolution of Diplomacy
Content: The conduct of diplomacy has changed significantly over the past sixty years. Prior to World War II, diplomacy was essentially a government-to-government relationship. Since the war, it has broadened to include as it is the diplomacy of the global … Continue reading
Presentation of Intergovernmental Institutions
Content: Intergovernmental Institutions are organizations composed primarily of sovereign states and established by treaty which provides to these institutions an international legal personality. This lecture aims at presenting the role of those intergovernmental institutions, in particular in the security sector, … Continue reading
The Most Important International Treaties
Content: The lecture intends to give insights on the process to achieve binding treaties, as well as the goals and impacts of the most important treaties framing international relations. Treaties making process The law of war Human Rights law Related … Continue reading
The Role of NGOs: Track 2 Diplomacy
Content: Track II diplomacy generally involves informal interaction with influential unofficial actors from civil society, business or religious communities, and local leaders. It generally seeks to supplement Track I diplomacy by working with middle and lower levels of society and … Continue reading
World Geopolitics
Content: Geopolitics traditionally studies the links between political power and geographic space, and examines strategic prescriptions based on the relative importance of land power and sea power in world history. This lecture will try to give a broad picture on … Continue reading
2 Major International Issues: terrorism and natural resources
Content: The lecture will first try to define terrorism (and explain this phenomenon) as an international threat (and to explain why states didn’t succeed to find a common definition for it) before to clarify its roots in local grievances. Secondly, … Continue reading
Understanding International Relations Negotiation
Content: Understanding international negotiation is fundamental to appreciate the capacity of decision makers to ratify international treaties or to defend their national interest abroad. However, the complexity of international negotiations limits rationality of behaviors and the amount of information available … Continue reading
Media and War
Content: This lecture emphasized the role of the media in war coverage and in determining policies and outcomes of significant events (known as the CNN effect). In particular, it will emphasize the role of online media and new “propaganda” (or … Continue reading
New wars?
Content: Since the middle of the 1990s, numerous analysts have argued that qualitative changes have occurred in the nature of violent conflict and that it is now possible to think in terms of ‘new wars’ that are distinct in significant … Continue reading
Country Risk Analysis Methodology
Content: This lecture gives insights on the process and difficulties to forecast crisis, presenting the main methodologies and indicators used by international institutions and private companies to determine country risks. Related Documents:
Conflict Analysis: Israel/Palestine
Content: The lecture aims at giving a general understanding of the peace process in the Israeli-Palestinian conflict and the impact of international political relations on its current development. Historic development of the peace process The empricial situation An international law approach: … Continue reading
Conflict Analysis: Afghanistan
Content: War in Afghanistan is a very complex and multidimensional issue. Current war started in 2001 and has known several phases before partial withdrawal from the coalition of countries which invaded the country. Analyzing war in Afghanistan is an excellent … Continue reading
Syllabus
Syllabus
Lectures
Welcome on the lectures’ page. Those lectures have been given at the Institut Catholique de Kabgayi (Rwanda, academic year 2013-2014) and at the Ecole Nationale d’Administration (Burundi, academic year 2014-2015). You are free to consult and download the syllabus, lessons contents … Continue reading
Conflict analysis: Syria
Content: Following the Arab Spring, social protests have been repressed by the Syrian Government. Against all expectations, a bloody civil war started, opposing Sunni tribes against the Shia minority at power, dividing the country and generating a humanitarian crisis. The … Continue reading
Current Projects
Current Projects: Presentation of the research project on Decentralization and Good Governance in Rwanda.
Business Intelligence
Leaders Without Borders proposes its services to perform business intelligence, in particular: Political risk assessment Economic risk analysis Market research Example of political Risk assessment: Example of methodology to assess country risk: Do not hesitate to contact me … Continue reading
Reports writing
Reports are a highly structured form of writing often following conventions that have been laid down to produce a common format. The lay out, the structure, the clarity of the content, the style of writing are all important aspects to … Continue reading
Influence strategies
Leaders Without Borders proposes its services to perform influence strategies, in particular: Management of Institutional Public Relations in order to put in place influence strategies at the local, national and european level Example of simple complex adative system based on … Continue reading
Strategic Analysis
Leaders Without Borders proposes services to carry on strategic analysis, in particular: Implementation of System of System Analysis, with qualitative and quantitative data. Ex: Conceptualization of the process to achieve a system of systems analysis: Implementing methodologies and techniques … Continue reading
My PhD Dissertation
The Public Administration in Rwanda and Burundi in the age of international policies for good governance; an anthropological comparative approach Thesis Director: Giorgio Blundo Ecole des Hautes Etudes en Sciences Sociales (EHESS – School for Advanced Studies in the Social Sciences) … Continue reading
Services
Leaders Without Borders is a consulting agency for public affairs, operating all over Europe. Its activities regard the management of public and administrative affairs, research and development for a better gouvernance,trainings for institutional development.The company also proposes advisory activities for … Continue reading
Welcome on my website!
Hello and thank you for coming on my website. You will find my publications, my personal data and my CV, as well as my thoughts that I have sometimes the wish to write and share wih the rest of the … Continue reading
About me
I joined the U4 Anti-Corruption Ressource centre (in Bergen) in August 2019, to lead the work on corruption risk management, organisational integrity, and the private sector. I’m an anthropologist, specialised on norms transfer and norms implementation, with a special focus … Continue reading
Welcome on my website!
Featured
Thank you for visiting my website. I am a specialist in governance issues and strategic research. I hold a PhD in anthropology, currently working as a senior adviser for the U4 Anti-Corruption Centre, Chr. Michelsen Institute. You can find on … Continue reading
Le Laboratoire de la Gouvernance
During my trip in Lebanon, I had the opportunity to meet a young man which status were quite unusual: he was Mininster of Economy for the Youth Shadow Government! Thanks to the sustain of the civil society, in particular the … Continue reading
Essays
This page is devoted to the presentation of essays I wrote during my career and my university path, without looking for a publication. That doesn’t disminish at all the value of their content. You can download those documents in PDF, … Continue reading
Links
My Videos My NGO: Le Laboratoire de la Gouvernance
Contact
Social Networks LinkedIn Twitter E-mail: guillaume.nicaise@cmi.no You can also contact me directly by completing this contact form:
