Case study: L’Oreal


The L’Oreal case study is useful to undertand the portfolio brand strategy, the interest of multicultarism as a managing style and adaptive marketing.

Related documents:

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The L'Oreal case, by Community of European Management Schools
From an aggregate to a brand network: a study of the
brand portfolio at L’Oréal,
Claude Chailan
L’Oréal masters Multiculturalism, Hae-Jung Hong and Yves Doz, 2013
L’Oreal: Local Knowledge, Global Brand Case Study: What are Some of L’Oreal’s Ways?, Ted Landgraf, 2013