The Nokia case is relevant to understand the marketing mix and branding strategy the company used to become and stay the leader in a large market as India.A short presentation should be given by one or several students. The lecture will be an interaction between students, mediated by the lecturer.
|Download file||Document name|
|Zeeshan Mohammad, Brand dossier: Nokia, 2012|
|Krishnendu Karmakar, Arindam Banerjee, Paritosh Kumar Singh, Rajneesh Kumar Sharma, Review of STP and Marketing Mix: Nokia, 2012|