Case study: Nokia in India


The Nokia case is relevant to understand the marketing mix and branding strategy the company used to become and stay the leader in a large market as India.A short presentation should be given by one or several students. The lecture will be an interaction between students, mediated by the lecturer.

Related documents:

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Zeeshan Mohammad, Brand dossier: Nokia, 2012
Krishnendu Karmakar, Arindam Banerjee, Paritosh Kumar Singh, Rajneesh Kumar Sharma, Review of STP and Marketing Mix: Nokia, 2012