Ethics and branding


The use of brand-based marketing campaigns has come under intense scrutiny over the past 10 years for its power to facilitate deception and emotional manipulation. This lecture intents to explain why and how anti-brand activism developed and its impact on corporate branding, in particular the expand of ethical products.

Related documents:

Download fileDocument name
The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching, James F. Caccamo, 2009
The Ethical Backlash of Corporate Branding, Guido Palazzo and Kunal Basu, 2007
Managing Brand in the New Stakeholder Environment, Elsie Maio, 2003
Unpacking the Ethical Product, Andrew Crane, 2013