Building a corporate social responsibility image


The concept of corporate social responsability (CSR) has become a key strategic activity for many companies today. It is based on the concepts of social auditing, tranparency and corporate accountability. This lectures analyze the impact of CSR for companies and in its perception by consumers.

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Building Brand Image through Event Sponsorship: The Role of Image Transfer, Kevin P. Gwinner and John Eaton, 1999
Understanding Corporate Social Responsibility and Product Perceptions in Consumer Markets: A Cross-Cultural Evaluation, Jaywant Singh, Maria del Mar Garcia de los Salmones Sanchez and Ignacio Rodriguez del Bosque, 2013
Strategy and Society: the link between competitive advantage and corporate social responsibility, Michael E. Porter, Mark R. Kramer, 2006