Social media branding


Consumer behaviors have evolved with the venue of social networks, forums, social media and online videogames. Social media branding is now part of many branding strategies, modifying the relationship between brands and consumers, shortening the distance between them and changing their relationship. This article explores how companies integrate social media in their branding strategy and its consequences for their relationship with customers. Moreover, it focuses on techniques to optimize the visibility of brands on internet.

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Brand Community, Albert M. Muniz, Jr. and Thomas C. O’Guinn, 2001
How Social Media Is Changing Brand Building, Tracy stokes, 2012
To be or not to be in social media: How brand loyalty is affected by social media?, Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, 2012
Social Media in B2B Branding, Haakon Jensen, 2010